Are you ready for more people to know about who you are and what you do in your local community?
Spreading your business name around town doesnʼt have to be boring or take years to accomplish. You can get creative and enjoy being consistent with the process. Here are four ideas you can implement to start spreading your name locally.
1.) Connect
Who would be a valuable asset to know? Is there somebody who is already well known in your community, like you hope to be, that you could connect with? This individual would be able to get you in contact with more people quicker than you could do on your own. Is there an individual in a local government position you could reach out to? Who runs the local chamber of commerce or business alliance? What is the most popular non-profit in your area? Connecting could even look like sending friend requests to mutual friends on social media platforms. Then follow up with your new connections by sending them a message and getting to know who they are & what they do.
2.) Speak
Opportunities to share your expertise will quickly and effectively grow your credibility. Especially if youʼve taken the first step and connected with well known individuals in your community, they could help you find out about the best local events you could reach out for an opportunity to speak at. Even if you reach out to an event and they decline your speaking offer, now they are at least familiar with your name and could keep you in mind for future events, especially if you choose to follow up with your contact.
3.) Advertise
Market your name both traditionally and progressively in your local market. You can pay to be featured on a street billboard or put in a request to be interviewed on a local radio or TV station. You could hang up flyers on community boards that can usually be found at coffee shops or spend an afternoon walking into local businesses and handing out your business card to the owners. A more progressive way to market in your community is to set up targeted facebook ads to reach a certain demographic in your specific area!
4.) Film
Donʼt underestimate the power of video even in your local marketing strategy!
Film your media content at well known locations in your local community to make people stop their scroll and realize “hey, I know where that is!”, bring on well known individuals as special guests in your videos, target your videos in ads like mentioned above and even have your video content sponsored by businesses in your local area!
Which of these ideas do you need to implement into your local marketing
strategy?
If you would like to discuss this topic further & are interested in having help getting started, contact me
Central Queensland Locations
Find local businesses in Central Queensland offering local deals.
