Confusion is the enemy of any sale. Your potential customers or clients donʼt want to waste their time trying to piece together who you are, what you do & what your offer is. Buyers want to be sure of what they are putting money down for. They want to feel comfortable & proud of the decision theyʼve made to invest into
your products or services.
This is why client testimonials, sneak peek videos, customer reviews and a strong social media presence matter so darn much! They add credibility to your business & give an ideal customer/client more confidence in their decision to buy.
Avoid unnecessary confusion and make your offers crystal clear.
- Donʼt hold back on the details. I see far too many service based businesses not sharing the investment price on their website or marketing material. Perhaps this is a personal preference but 9 out of 10 times your ideal client wants to know the cost to work with you. The people who are suppose to be your clients will not shy away because of the investment. I believe it shows confidence in your ability to deliver results when you are upfront about the important details that you already know they are going to ask you about!
- Donʼt share the unnecessary. For example, if youʼre a personal trainer – you want to convince an ideal client why they should improve their health & fitness with you by their side. You donʼt need to go into the history of personal training or the anatomy of arm muscles to convince someone to work with you! People donʼt want to waste time reading about that!
- Donʼt be a department store. As much as you might have to offer the world, you canʼt be everything to everyone. You must stick to your zone of genius and have offers & products that reflect the impact you want to create through your business. 3 solid offers is significantly more effective than 30 mediocre pitches. 5 consistently selling products is better than 50 that arenʼt generating revenue.
As you continue to build a life & business you love this week, remember this… “A confused mind does not buy.”
